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Atlassian Jira Service Management as an ESM Tool

RightStar TeamAugust 27, 2024

Forrester Research highlights Atlassian Jira Service Management as a pivotal ESM tool, focusing on its capacity to streamline team collaboration and enhance service management. 

Here’s what they had to say:

Atlassian Simplifies Team Collaboration: Jira Service Management is part of Atlassian’s broader strategy to provide a comprehensive and integrated suite of tools that enable seamless collaboration across development, IT, and business teams.

Differentiated Vision as a Newer ESM Entrant: Atlassian is a relatively new player in the Enterprise Service Management (ESM) market, and its differentiated vision is to foster enhanced collaboration and workflow efficiency across the entire service delivery lifecycle.

Focus on Innovation and Integration: Atlassian is focused on innovating and investing in advanced capabilities like automation, orchestration, unified help, and analytics to provide end-to-end visibility and support for the entire product/service lifecycle.

Roadmap Shaped by Customers, Partners, and Ecosystems: Atlassian has formed Jira Service Management’s roadmap based on input from customers, advisory boards, and their partner ecosystem, ensuring the product aligns with evolving market needs.

Uniting Knowledge Workers Across Functional Divides: Jira Service Management aims to serve as a platform that brings together knowledge workers from different functions, breaking down silos and enabling more cohesive and efficient workflows.

In summary, Atlassian is positioning Jira Service Management as a differentiated, innovative, and collaborative ESM solution that can unite teams across the enterprise and provide comprehensive support for the entire service delivery lifecycle. This integrated approach appears to be a crucial part of Atlassian’s strategy to expand its presence in the ESM market.

rightstar forrester Jira Service Management wave esm

https://reprints2.forrester.com/#/assets/2/1452/RES178485/report

The report above is from 2023, but Atlassian hasn’t stopped improving. Check out our next blog for details: What’s New in Jira Service Management? 

For more information on what Jira Service Management and RightStar can do for your business, please contact us!